Corporate design, website, and campaign media for the AI Knowledge and Training Center

The AI Knowledge and Training Center (KI Wissens- und Weiterbildungszentrum – KIWW) informs companies about the opportunities and current status of artificial intelligence. The aim is to provide a basic technical understanding and the fundamentals for evaluating potential, but also limitations.



At the heart of its offering is a website and the knowledge pool it provides on human-centered AI systems. In this way, the KIWW aims to contribute to the human-centered implementation of technological possibilities, explicitly through the participation of employees. 



We were commissioned to design and implement a corporate design in a short period of time, as well as the UI/UX design of the website. We then developed media for a social media campaign that was rolled out by “Germany – Land of Ideas.” This included the handover of various templates, as well as opener, closer, and belly band animations for videos. The website was programmed and implemented by developers on behalf of the client.

The challenge for the design was to find a good balance between a modern look that reflected the theme and a human-centered focus. In addition, the website had to be easy to navigate and use. To achieve this, we combined a minimalist, technical design with warm colors and color overlays. We created a long and short version of the logo, which is derived from the design language of programming code.